*Instagram is owned by Meta, a company banned in the Russian Federation.

Instagram plays a key role in modern marketing and business promotion thanks to its massive user base. The active audience has exceeded 2 billion people. This platform allows direct interaction with potential customers through stories, posts, and live streams. There are extensive opportunities for targeted advertising.

An important aspect is the need to select popular hashtags on Instagram. In this article, we will try to understand what they are, how to use them, and what "pitfalls" to consider.

For promotion, accounts are always required. They create the appearance of activity by real people – from subscriptions and likes to comments and other engagement. The SMSBOWER service offers a simple way to create any number of accounts. It uses a virtual number to receive SMS from Instagram. This combines minimal cost, ease of purchase, and a website that automates the process.

How Hashtags Work on Instagram

Hashtags are keywords or phrases that begin with the hash symbol (#) and are used to categorize content. They serve several important purposes:

1. Content Grouping. They unite posts on a specific topic, making them easy to find.
2. Convenient Search. Hashtags on Instagram in 2024 simplify user interaction with the social network. You can easily get a selection of posts on a topic of interest.
3. Trend Tracking. By analyzing quantitative metrics, you can get an idea of existing trends and the most discussed topics.
4. Increasing Reach. Relevant hashtags on Instagram for promotion are often used. Proper placement of keywords increases reach and visibility.
5. Branding. Companies often create unique hashtags that significantly increase brand recognition.

We have listed only the main points. Instagram allows the use of up to 30 hashtags per post, but it is not recommended to reach the maximum limit.

Users have the option to subscribe to posts under a specific hashtag. This makes the feed more personalized and better tailored to specific requests.

How to Choose Hashtags for Instagram Promotion

First of all, it is important to understand one key fact. Hashtags are not meant for social media users to read them. They are designed to ensure audience reach and navigation. It is believed that the optimal number of keywords per post is 3-5. All of them should match the theme. Overall, the question of quantity often sparks debate, as developers have never provided their comments.

There are several other recommendations on how to write hashtags on Instagram:

1. Popularity. Check the number of posts with the hashtag. Overly popular ones can "drown" your post, while overly rare ones may not attract attention.
2. Relevance. Keep an eye on trends and the overall situation. Include appropriate trending hashtags if they match the overall theme.
3. Research. Be sure to pay attention to competitors. Identify the most successful accounts and try to understand their strategy.
4. Accuracy. Check the spelling of keywords and avoid ambiguities.
5. Locality. For local businesses, consider geolocation hashtags. Often, they will be crucial.
6. Analysis. Don’t forget about experiments, but don’t delve too deeply into them. Track the effectiveness of the hashtags you use and adjust your strategy.

Following these rules will help you promote more effectively on Instagram.

How to Use Hashtags on Instagram – Useful Tips

There are several tips aimed at improving the quality of promotion.

1. Don’t Close Your Page. Selecting hashtags for Instagram will be useless if users cannot click on them and view your profile. An open profile is a mandatory condition in this case.
2. Balance Between Low-Frequency and High-Frequency Queries. The optimal option can only be found through experiments. Often, using medium-frequency queries is considered a universal solution.
3. Don’t Forget About Niche Community Hashtags – they can lead to a more engaged audience.
4. Use Hashtags in Different Languages if your target audience is multilingual.
5. Create Several Sets of Hashtags for different types of content and save them for quick access. This will significantly speed up the posting process.
6. Use Stories to promote your unique hashtags and encourage your audience to use them.
7. Use Hashtag Analytics Tools, such as Hashtagify or RiteTag, to find the most effective ones in a specific niche.

For social media promotion tasks, it is worth using reliable accounts. Previously, we discussed how to properly warm up an Instagram profile.